


These aren’t conclusive diagnostics - but they’re powerful prompts designed to help you (and your team) cut through the noise, face uncomfortable truths.

Survive the AI Apocalypse: A Solutionists Guide is a vital compass for this new landscape.
Look around you - is anything real or normal anymore? News, images, and videos created by AI are everywhere. Human competitors and clients are being replaced by agentic zombies. The world we live in is changing daily, and it’s no exaggeration to say that everything you thought you knew is undergoing apocalyptic levels of change. Our new normal includes AI CEOs, AI partners, AI versions of our dead relatives to keep us company, and customers deploying their own adversarial agent ‘armies’ to hostile-negotiate on their behalf.
Meanwhile, the expensive skills you have accumulated, the jobs you’ve fought for, the relationships you’ve invested in, the organisations you’ve worked for, and the economies we depend on for survival are shrinking even as our choices expand. Discernment and understanding of context are now critical to your survival. So, let’s stare the future down and, instead of fearing AI, become solutionists.
To survive in this hyper-competitive, globalised, and automated world, where the strongest and smartest winners are set to take all, we need to change our mindsets and our skillsets to become fit for the ‘post-AI, apocalyptic’ world that is here to stay. This means embracing progress and turning AI and technology into an asset with which we can co-exist, while continuing to create new possibilities far into the future.
This book is a call to action to live on the flipside of fear
In our book we talk about ‘bullshit jobs’ – a term coined and popularised by the late anthropologist David Graeber in his book by the same name. These are jobs that do not deliver real value or are overpaid for the contribution they deliver. We explore how bull-shit jobs proliferate in large organisations because of inefficiencies, complacency and lack of focus on value creation, and emphasise the importance of continuous reinvention, adding unique value and focusing on outcomes rather than simply being busy. Organisations and individuals need to critically assess roles, responsibilities and decision-making processes to identify and eliminate bullshit jobs, streamline operations and prioritise value creation for customers.
Your survival is directly correlated with the amount of ‘bullshit’ that exists and is tolerated in your role, your organization and or your team. Take these tests now to determine your survival quotient.
Read. Think. Act. Repeat.
We read - a lot. And we believe you should too.
Because in a world that’s shifting fast, the best way to survive the apocalypse is to understand it, anticipate it, and act ahead of it.
Is customer care going downhill? We explore the reasons behind the slump. Learn more now.
Is your organisation stuck on new ideas? Fight "shiny-itis" and keep users happy. Discover the cure for chasing trends over value. Read on!
The privilege apocalypse is here. Is your job safe from automation? Find out now!